About Us

We are an ecosystem of change teaching girls and women to be confident, lead by example and be free. 

We believe that with education, consciousness, and awareness through a more creative approach within a community where art, fashion, music are center to experiences, we have the ability to free ourselves from cultural constraints and achieve emotional, physical, and financial freedom, so that all humanity can live with more health, prosperity and joy.

¨I founded Free Free in memory of my mother, in honor of my daughter, with the mission to liberate women and girls from trauma and societal constraints and become who they truly are. I hold the conviction that if women have the right tools,  more self esteem and a collaborative community, they can transform pain and creativity into innovative solutions to the world. ¨

Yasmine McDougall Sterea